Case Study: How NKC helped C19testing.co.uk to become the UK’s no 1 covid test provider

June 3, 2022

Kuljeet Chahal

C19testing.co.uk began as a startup offering covid testing kits such as Antigen and PCR tests at the start of the global pandemic. Unlike other covid testing providers, C19testing was founded by a team of experienced doctors and healthcare industry professionals and offered an extremely reliable and super fast turnaround service. The business were keen to expand their advertising reach so approached NKC Digital. Following an assessment, NKC introduced them to our Partner agency specialising in Performance Marketing including Pay Per Click (PPC).

NKC’s Partner agency is the UK’s number 1 provider of performance marketing having won Google’s ‘top UK Marketing Agency Award’ beating several other competing agencies. They also have deep industry experience within the healthcare and medical industry and could leverage data, knowledge, contacts and insight to benefit C19testing.

Following an initial campaign tailored for the covid testing market, C19testing grew rapidly and reached the number 1 spot on the Google Ads results page consistently for common search terms.

This resulted in a rapid growth in sales and C19testing quickly grew a strong brand, becoming the UK’s number 1 provider as reviewed by their own customers on TrustPilot, currently with over 68,000 reviews averaging 4.8 stars.

Following the success of the performance marketing campaign, NKC has also consulted with C19testing on enhanced branding / graphic design campaigns, usability feedback surveys, industry research using social listening and process improvement via our agile project management services.

Contact us to find out how your business could benefit from our carefully picked partner network to accelerate your business growth.